Ben & Jerry’s Mango ‘Sweet Mango Memories’

To celebrate the launch, we transformed the space with a full mango tree installation — turning a simple roadshow into a vibrant, tropical experience. Bold, playful, and highly disruptive, the setup captured attention and amplified brand recall.

A towering mango tree installation transformed the standard FairPrice roadshow space into something entirely unexpected — drawing shoppers in and keeping them long enough to try the product and share a photo.

Services:

  • Instore Roadshow Conceptualization
  • Themed Prop Design & Fabrication (Mango Tree)
  • Brand Sampling
  • Promoter Management
  • On-ground Execution

campaign details

client

Ben & Jerry’s Singapore

Venue

FairPrice Xtra Jem

category

Instore Roadshow
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