Starbucks Premium Instant Coffee

Driving awareness through interaction, consumers completed a Coffee Personality Quiz via QR code to receive samples. Larger-than-life sachets worn by brand ambassadors cut through the crowd — resulting in over 1,500 sachets distributed per activation.

The larger-than-life sachet costumes made our brand ambassadors impossible to miss — and the Coffee Personality Quiz via QR code gave consumers a reason to engage rather than simply accept a free sample. Over 1,500 sachets distributed per activation day.

Services:

  • Guerilla Campaign Concept
  • Oversized Costume Design & Production
  • QR Coffee Personality Quiz
  • Brand Ambassador Staffing
  • Sampling Fulfilment

campaign details

client

Starbucks Singapore

Venue

category

Guerilla Marketing
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