Starbucks Premium Instant Coffee
Driving awareness through interaction, consumers completed a Coffee Personality Quiz via QR code to receive samples. Larger-than-life sachets worn by brand ambassadors cut through the crowd — resulting in over 1,500 sachets distributed per activation.
Breeze Laundry Capsules — Mother’s Day
Centred on the theme ‘Bringing Little Joys to Your Daily Routine,’ shoppers shared what makes them happy in exchange for gifts. The highlight — crochet tulips — became a viral hit, drawing crowds to the photobooth and boosting social engagement through #breezesg.
Pokka First Drip Coffee — CBD Activation
To introduce Pokka’s premium RTD coffee, we built a Japanese-inspired space in Raffles Place and key CBD locations. Featuring seating areas and a mindful brand character — ‘Chotto’ the sloth — the activation encouraged busy professionals to pause, recharge, and enjoy a moment of calm.
Somersby Lunchtime Giveaway
Across office buildings and hawker centres, we surprised the lunch crowd with refreshing Somersby giveaways. A simple social mechanic (#somersbysg) drove participation, creating spontaneous delight and strong midday engagement.