Somersby Lunchtime Giveaway

Across office buildings and hawker centres, we surprised the lunch crowd with refreshing Somersby giveaways. A simple social mechanic (#somersbysg) drove participation, creating spontaneous delight and strong midday engagement.

Our team hit office buildings and hawker centres at peak lunch hour, turning a routine break into an unexpected Somersby moment. The #somersbysg mechanic amplified reach organically.

Services:

  • Guerilla Campaign Planning
  • Multi-location Street Team Deployment
  • Social Mechanic (#somersbysg)
  • Brand Ambassador Staffing
  • Daily Reporting

campaign details

client

Carlsberg Group / Somersby

Venue

Office buildings & hawker centres, Singapore

category

Guerilla Marketing
WANT SOMETHING LIKE THIS?

Tell us about your brand and we’ll make it happen.

Here’s more

Brand Activation
B&J @ Timbre+ One North

  One of the most interesting collaboration ever between Ben & Jerry’s & Timbre for the launch of Chocolate Covered Strawberry and Non-Dairy Bohemian Raspberry.

Read More »
Thematic Project
Revolve Singapore Launch

For Revolve’s high-profile Singapore debut, we delivered a full suite of event builds — from DJ consoles to murals and lightboxes. Despite tight timelines and exacting standards, the result was a sleek, high-fashion environment worthy of the global brand.

Read More »
Thematic Project
HarbourFront Halloween

A full-scale seasonal activation featuring workshops, roving characters, and immersive décor. The standout visual — spooky legs hanging from umbrellas — became a major photo moment, drawing families and boosting footfall throughout the centre.

Read More »
Thematic Project
Pokka × Pokémon — Chinese New Year

We designed and built vibrant, festive displays across supermarkets and at Plaza Singapura for a KOL event. The visually rich installations captured the celebratory spirit while driving strong shopper attention and brand excitement.

Read More »
Guerilla Marketing
Starbucks Premium Instant Coffee

Driving awareness through interaction, consumers completed a Coffee Personality Quiz via QR code to receive samples. Larger-than-life sachets worn by brand ambassadors cut through the crowd — resulting in over 1,500 sachets distributed per activation.

Read More »